content marketing services that work for you
Powerfully grow your audience while boosting ROI with strategic content marketing services from BitterRoot Content
what is content marketing?
Search engines prioritize high-quality, relevant, and fresh content, while consumers—inundated with competing web pages—are now pickier than ever. To stand out from the crowd, content must be optimized for search engines while still proving useful and engaging to audiences.
Enter content marketing.
Content marketing walks the delicate tightrope between business and creativity to create the perfect blend of storytelling, design, and data. It’s an art form that requires both a creative flair and an analytical mind. An effective, data-driven content marketing strategy will perfectly strike this balance between art and science, tapping into the pulse of consumers and driving profitable customer action.
definition
content marketing
Content marketing is a long-term digital marketing strategy where a business shares relevant and engaging digital content to drive customer profitability and business growth, increase brand awareness and authority, and connect more deeply with customers.
Unlike copywriting, content marketing services generate valuable content for your audience, ensuring that your brand is the first thing that springs to mind when potential customers consider making a purchase. Content marketing is a powerful way to build trust and authority and to distinguish yourself from the competition by solving real problems for your customers.
BitterRoot offers the following types of content marketing
blog posts
Blogging is one of the most effective content marketing strategies you can employ to expand your digital reach and connect more immediately with customers. Fifty-five percent of content marketers report that short-form blog posts and long-form blog articles were among the top performers within their content marketing strategy. On average, content marketers that consistently produce high-quality and optimized content generate 13x their return on investment (ROI) and 126 percent higher lead growth than businesses without blogs.
From start to finish, BitterRoot Content will work with you to develop a blog post strategy that makes sense for your business. We’ll take the time to understand your audience, what they want and expect from content marketing, and how they consume information on the web. From there, we can create a plan that aligns with your goals and budget, while providing readers with content they want to share. Plus, with a dedicated, trained, and consistent content writer, you'll always have something new growing.
white pages and case studies
White papers and case studies are powerful content marketing services that provide in-depth information on a specific topic, issue, or solution. A white paper is a detailed report that provides a solution to a problem or presents a new perspective on an issue, while a case study is a detailed analysis of a specific problem or solution, often highlighting technical aspects and the success or failure of a particular approach.
Employing either or both white papers or case studies can prove an intuitive content marketing strategy. Both white papers and case studies are among the top three most effective content marketing methods at helping companies achieve their goals. Fifty percent of content marketing agencies report e-books and white papers as incredibly effective and 47 percent say the same about case studies.
BitterRoot's top-quality white papers and case studies address the specific challenges of your industry research, helping you build credibility and trust with your audience and positioning yourself as an expert in your field, while generating leads and driving sales.
podcasts
Are podcasts the future of marketing? They very well could be! In the past year, 43 percent of B2B and B2C decision-makers admitted to consuming podcast content to create a better-informed picture of their purchase options, exactly on par with email newsletters, influencers, and webinars.
Producing podcasts is a highly effective way to reach an engaged target audience, demonstrate your field expertise, and build relationships with your followers. By engaging with your listeners through Q&A sessions, interviews, and other interactive features, you can build a loyal following and create a sense of community around your brand.
We’re partnered with Making Audio Magic and can help you create content that resonates with your audience by working closely with you to deeply understand your brand's voice, messaging, and goals. Record remotely or in person at our dedicated studio space in Brooklyn, NY, and rest assured knowing that your voice and brand will be heard.
video content marketing
Social media is one of the most powerful channels in today’s attention economy. It’s a direct path to your customers’ hearts and minds, and it can drive real revenue growth for your business.
BitterRoot builds custom marketing strategies that work with your business goals and audience demographics, so you can reach the right people with the right message at the right time. We believe that social media marketing is an ongoing process that requires continuous analysis and optimization. That's why we provide comprehensive social media analysis and project management services that enable our clients to track the performance of their social media campaigns and make data-driven decisions about how to improve their results.
Video content marketing is a powerful tool that can help you tap into an audience of 244.4 million. By diversifying your content portfolio with videos, you can tell your brand story, create educational tutorials, capture persuasive customer testimonials, and more.
Like blog posts, video content marketing is a surefire way to drive engagement and increase sales. In fact, studies have shown that 88 percent of marketers are satisfied with the ROI of their video content marketing efforts and 96 percent of customers turn to video to learn more about a company's product or service.
At BitterRoot Content, we can help you develop and execute a video content marketing strategy that drives engagement, leads, and traffic to your site. Our team of experts will work with you from script development to distribution, ensuring that your video content is authentic, powerful, and aligned with your brand's messaging.
social media posts
Email marketing is an inbound marketing strategy where a business sends targeted and personalized emails to a list of subscribers to build relationships, drive organic traffic, and increase sales.
One of the key benefits of email marketing is its ability to target specific segments of your audience with personalized messaging. By segmenting your email list based on factors such as demographics, interests, and behavior, businesses can send customized messages that are more likely to resonate with the recipient.
Email marketing is also cost-effective and offers a high return on investment. According to a report by the Direct Marketing Association, email marketing has an average ROI of 4,300 percent, making it one of the most effective digital marketing channels for businesses.
BitterRoot's content marketing services can take charge of your email marketing content by conducting research, generating, and distributing content based on research. We'll help you foster long-term relationships with your customers, boost sales conversions, and enhance brand visibility.
email marketing
infographics
An infographic is a highly shareable content marketing tool that presents need-to-know information in a visual and easy-to-digest format. In fact, 41.5% of marketers rank infographics as the highest-performing visual content strategy in their toolbox, with 65% of B2B marketers employing the use of infographics in their content marketing strategy in the last year alone.
Our infographic content creation services are perfect for businesses looking to successfully repurpose an old blog post or share fresh content in new ways. We can transform your existing content into an engaging and informative infographic across social media platforms, email marketing campaigns, and other digital channels. Alternatively, we can work with you to develop new and original content that is specifically designed for an infographic format.
our content marketing service plans
Gardeners tend to and nurture the soil before planting seeds, because, at the end of the day, flowers are only as good as the soil they’re planted in.
Content marketing is no different, but instead of soil, we’re talking about your audience and strategy. If you want to end up with a thriving garden of successful content marketing, you need to care for and nurture it by creating a solid foundation of research and audience understanding.
BitterRoot is a content marketing agency that creates relevant, valuable, and impactful fertilizer that compels consumers to take action and drives tailored, measurable results. By using cutting-edge technology and a people-first attitude, we help identify and segment target audiences, perform in-depth competitor analysis, conduct thorough keyword research, and above all else, intimately understand the needs and wants of your audience. From there, we create a strategy that will help you reach your marketing goals.
We offer three levels of content marketing services with the option to add à la carte features to each content marketing agency package, so that we can create a content strategy tailored specifically to your business.
BitterRoot is dedicated to helping make the world a better place—one piece of content at a time. At the end of each month, 5 percent of profits will be donated to top-ranked nonprofits committed to environmental, economic, and social change
Our Content Marketing Plans
Level 1: The Seedling
Ideal for businesses that want to take a hands-on approach to content marketing, the Seedling Level provides a dedicated account manager, writer, and editor to produce four SEO-optimized blog articles up to 4,000 words a month on topics you've already selected. Additionally, we will provide monthly content reporting to ensure that your content is performing the way it should be.
Level 2: The Sapling
Looking for a more in-depth approach? The Sapling is the level for you. In addition to the above, clients receive on-page SEO services and a highly effective custom content marketing strategy with a content marketing plan that includes a built-out content calendar, keyword analysis, and content pitches.
At this level, clients can also select a second à la carte option resulting in a broader range of content capabilities.
Level 3: The Scion
Fertilize your growth with BitterRoot's full-service agency and comprehensive digital marketing services. In addition to everything mentioned above, we'll include an audit and implementation of technical SEO and any combination of three à la carte options, in addition to four optimized blog posts of up to 4,000 words.
optional à la carte content marketing services
add-on blog posts
4 additional blog posts up to 4,000 words that are expertly optimized and perfectly targeted to your audience.
Ideation, research, storyboarding and script-writing of four videos, each up to 90 seconds long, that position your brand as an industry leader.
video content marketing /script writing
content marketing campaign implementation
Already have content written? We'll edit and distribute it!
content repurposing
Have a backlog of already published content? We'll repurpose it to be reshared for higher engagement.
Email marketing strategy and design, content, editing, and implementation.
email marketing
We'll create compelling and persuasive copy for all of your promotional material and digital marketing needs. Postcards, brochures, presentation folders—you name it!
promotional material copy
Looking to increase your online visibility through SEO optimized webpages? We can help! We'll write, edit, and optimize your webpages to increase organic website traffic and scale the SERP.
SEO landing page copy
white pages and case studies
1 white page or 2 case studies that perfectly position your brand as a demonstrable industry leader.
social media marketing and strategy
Tailored social media strategy, including 4 posts a month on a single social network, account management, and posting and distribution.
podcast marketing discount
Select this option for a discounted rate when additionally purchasing the Podcast Marketing package.
achieve your business goals with BitterRoot Content’s marketing services
Plant the seeds that will grow into your flourishing business today!