get results with content marketing for e-commerce
boost your sales, amplify brand awareness, and achieve success with captivating e-commerce content marketing solutions from BRC
your e-commerce business needs content marketing
Maybe you're struggling with conversion rates, missing out on potential customers, or not seeing the reported payoff of all your digital marketing strategies. It’s a saturated market and fast-paced world out there, after all, and you need every edge to stay competitive.
Content marketing continues to be one of the most rapidly growing digital marketing strategies and is highly effective in e-Commerce. By leveraging the power of compelling content, you can captivate your target audience, boost engagement, and drive meaningful conversions.
Discover how our eCommerce content marketing services can help you establish a strong online presence, connect with your customers, and exceed your business goals.
content marketing for e-commerce sites just makes sense…
build relationships
Consumers today seek trustworthy and positive experiences when shopping online. As a result, e-commerce brands need to be more than just a place where people can find products and make purchases. You also need to connect with your customers on an emotional level, by creating content that’s engaging, informative, and helpful while being easily navigable and user-friendly.
Personalization plays an important role in building relationships with customers in the e-commerce industry. By leveraging customer data and insights, businesses can create tailored experiences that resonate with individual preferences and behaviors to deliver content and offers that are uniquely relevant to each customer.
cultivate customers
Google fields around 3.5 billion searches every day, and with two-thirds of all clicks going to just the top five results, it's crucial for e-commerce brands to not miss out on this tremendous opportunity. However, competing for those coveted top spots is no easy feat.
By leveraging content marketing strategies, such as creating valuable and optimized blog articles, product guides, and videos, e-commerce sites can increase their visibility and relevance in search engine results. This helps cultivate customers by capturing their attention, establishing authority, and ultimately driving more organic traffic to the site, resulting in increased conversions and customer loyalty.
amplify your authority
When making a purchasing decision, consumers look not just for a quality product; they also seek a sense of security that the product they are buying is reputable and authentic. After all, the authority principle, which refers to a person's likelihood of complying with professionals in positions of authority, exists for a reason. Simply put, the more that you can demonstrate your expertise and authority in your specific product niche, the more you will be able to sell.
E-commerce websites that employ a content marketing strategy see a significant increase in sales as a result. Create an arsenal of content that demonstrates your expertise, and use it to build trust with potential buyers. The more they see you as an expert and authority, the easier it will be for them to buy from you without hesitation.
our e-commerce content marketing services
product description writing
You're confident that your products are unparalleled. Now it's time to convince the world of their greatness.
Crafting captivating product descriptions is a vital component of establishing a powerful online presence. At our company, we specialize in creating compelling content that skillfully showcases the unique benefits and standout features of your products. Our expert team will thoroughly blend persuasive language with concise and informative descriptions to leave a lasting impression on your potential customers. With our thoughtfully tailored product descriptions, your online presence will exude confidence, commanding attention and driving sales like never before.
search engine optimization (seo) content writing
Maximize your visibility in search engine rankings with strategic meta descriptions, titles, and tags to propel your web pages towards the top of the results page. We will ensure that your website stands out to both search engines and potential customers alike. Our goal is to help you rank higher in search results, which can drive increased organic traffic to your site. With our proven track record in optimizing content for search engines, we can elevate your online presence and give you a competitive edge in the digital landscape.
e-commerce content marketing strategy
Every business has its unique requirements and when it comes to content marketing strategies, an eCommerce online store is no exception. We understand the importance of tailoring strategies to fit your specific needs. That's why we're here to collaborate closely with you to develop a customized content strategy that not only drives traffic but also boosts sales for your business.
Our team of experts will leverage their industry knowledge and experience to craft a comprehensive plan that aligns with your brand's objectives and resonates with your target audience. With our guidance, you can confidently navigate the ever-evolving digital landscape and achieve remarkable results for your e-commerce store.
landing page copywriting
If you're aiming to boost your online sales, having the right content marketing strategy is crucial. Our offerings provide you with the tools to design captivating landing pages that truly motivate users to take action. Our experienced copywriters will collaborate with you to create engaging and persuasive content that not only tells compelling stories about your brand but also resonates deeply with your target audience. By combining effective landing page design with compelling copy, we can help drive your online sales to new heights.
copy editing
When it comes to writing content for you, our commitment is to deliver nothing short of excellence. We go above and beyond the act of writing by providing you with a comprehensive service. Our team of professional editors reviews your content to ensure accuracy, grammar, and get rid of any spelling mistakes.
This dedicated editing process guarantees that the content we deliver is of the highest quality. We understand the importance of presenting error-free and polished content to represent your brand effectively. Count on us to not only write exceptional content but also to refine it to perfection before sending it back to you.
content creation
Finding the right buyer persona and creating content that truly resonates with them can be a challenging task. However, with our expertise, we can guide you through this process to yield exceptional results. Our first step is understanding your target audience, and then we'll collaborate with you to identify topics that are relevant to them. The result is the utmost focus on the needs of your audience.
Our next step is transforming those insights into captivating and unique blog posts, articles, and other valuable content that your target audience will want to engage with. By working together, we can create a content strategy that not only caters to your buyer persona but also elevates your brand up a level.
read the case study
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read the case study |
Learn how BitterRoot helped one e-commerce store increase organic traffic by 300%
our focused e-commerce content marketing process
our comprehensive three-phase approach is tailor-made to maximize audience engagement, drive traffic, and ultimately boost your bottom line
phase 1: research and strategy development
phase 2: content creation and optimization
phase 3: analysis and distribution
BitterRoot’s content marketing process provides a blueprint for developing a successful strategy. By conducting in-depth research and leveraging cutting-edge marketing tools and techniques, we can better understand your audience and your company’s goals. We conduct in-depth research to understand your target audience, identify their pain points, and tailor a strategic plan that delivers the content your audience needs in the format they want.
We analyze competitors to reveal missing gaps and unique opportunities that can distinguish your brand. Allowing you to leverage your content marketing campaign to gain a competitive advantage.
Our dedicated team of experts is here to create compelling, high-quality content that not only informs but also captivates your audience. From detailed and engaging product descriptions to informative blog posts, visually appealing videos, captivating infographics, and attention-grabbing social media posts, we cover a wide range of content formats to cater to different preferences and capture the interest of your target audience.
But we don't just create content, we optimize it too. By strategically mixing in relevant keywords and crafting compelling meta tags, we ensure that your content is not only valuable but also ranks higher in search engine results. This optimization boosts your online visibility, helping you attract more organic traffic and increasing your chances of reaching potential customers who are actively searching for products or information related to your industry.
To maximize the impact of your content, we also make sure it gets the exposure it deserves. We promote your content across multiple channels, leveraging the power of social media platforms, email marketing, and other relevant distribution channels. By expanding the reach of your content, we ensure that it reaches a wider audience and increases the likelihood of engagement, shares, and ultimately, conversions.
We use analytics tools to track and measure key metrics such as website traffic, conversions, and engagement levels. We conduct A/B testing to identify the most effective variations of your content, and refine and enhance your content, distribution channels, and overall strategy, to drive better sales outcomes.
Partnering with our content marketing agency means leveraging our expertise, industry knowledge, and data-driven approach, to boost your eCommerce business's performance, growth, and revenue. Let us help you achieve your content marketing goals today.
inspiring e-commerce content marketing examples
get inspired with real-life examples of successful e-commerce content marketing campaigns
barkbox knows their customers
When it comes to e-commerce content marketing, BarkBox stands out as a prime example of how to do it right. The secret behind their success lies in the marketing team's ability to thoroughly understand their audience. By using both quantitative and qualitative data, BarkBox has been able to gain a deep understanding of their customers’ needs and preferences. This has enabled them to create content that is not only engaging and relevant but also highly shareable.
BarkBox's content marketing strategy focuses on creating fun content for dog owners who love spoiling their furry friends. From social media marketing to blog articles, every piece of content they create resonates with their target audience while entertaining and activating them to share BarkBox with the world.
frank darling disrupts the diamond industry
Let's get straight to the point, darling - Frank Darling is a leading disruptor in the diamond industry. With a staunch mission to challenge the traditional and opaque practices within the industry, Frank Darling has ingeniously devised a content marketing strategy that is transforming consumers' perception and engagement with diamonds. The brand has masterfully positioned itself as a paragon of transparency..
At the cornerstone of Frank Darling's content marketing strategy is its commitment to empowering consumers. Through a rich array of educational resources, such as their curated blog and comprehensive online guides, Frank Darling equips customers with the invaluable knowledge needed to make informed decisions when purchasing diamond engagement rings. What truly sets Frank Darling apart is its ability to convey this vital information in a manner that is captivating and transparent, benefiting customers through radical transparency.
Frank Darling's content marketing strategy not only drastically changes the diamond industry but also elevates the consumer experience. By providing not just catchy titles but informative and transparent content, they redefine the narrative surrounding diamonds to place the utmost value on the customer's needs and desires.
rei asks others to opt in by ‘opting out’
REI's #optout campaign exemplifies a remarkable e-commerce content marketing strategy that showcases why it is essential for brands in this space. With a focus on adventure enthusiasts, REI has successfully positioned itself as an authority not only in outdoor expertise but also in environmental values. Since 2015, the campaign has disrupted the retail industry by closing their stores on Black Friday, urging their followers to choose outdoor experiences instead.
Leading up to Black Friday, REI's blog, The Uncommon Path, becomes a hub for captivating stories, recommendations, and expert advice on how participants of #OptOut can make the most of their time outside. What sets REI's content marketing strategy apart is its extensive reach. The campaign includes cinema-quality videos and engaging podcasts to captivate users across various marketing channels and digital mediums, ensuring a comprehensive brand experience.
REI's #optout campaign is an outstanding example of content marketing that goes beyond traditional boundaries to foster a sense of community and inspire action. By aligning their values with their target audience's passions, REI has successfully solidified its position as a trusted brand that transcends e-commerce.
elevate your e-commerce game with bespoke strategy and creation from BRC
Reach out today to schedule a discovery call and learn how we can help improve your organic search results and drive more traffic to your website. E-commerce made e-z...that's the BitterRoot way.