jewelry content marketing strategies that dazzle
drive engagement, improve visibility, and grow your conversions with stellar strategy from BitterRoot Content
Experts project that the engagement ring market will grow to $40 million by 2027. That's a compound annual growth rate of 4.31%.
But more opportunity equals more challenges. Today, many engagement ring businesses are finding themselves faced with a variety of threats including:
Increasing competition leads to a highly populated market
The continual rise of online shopping, rendering in-person sales mute
Continual digital stimulation results in decreased attention spans and poor brand recognition by consumers
Fortunately, content marketing can help. But what is content marketing and why is it a compelling choice for jewelry industry retailers wondering how to market jewelry? Below we dissect the ins and outs of jewelry content marketing. Allowing you to shine online and offline, as bright as the diamonds you sell.
jewelry content marketing: the secret to success
Imagine this: You want to propose to your long-term girlfriend and feel excited yet overwhelmed. You're unsure about buying an engagement ring. It is a significant expense after all, and you want to make the best choices aesthetically and financially.
To gather information, you research engagement rings online. You find two jewelry company websites. They both contain appealing visuals and smooth scrolling, but one lacks targeted content that addresses your specific needs and questions. Considering this, which website would you choose to order from?
If you answered, ‘the website with targeted content', you can thank content marketing.
content marketing empowers online jewelry retailers in the following ways:
helps jewelers dazzle potential customers
More than two-thirds of all clicks are directed to the first three results on the search engine results page (SERP) and the further down you are ranked the more bleak the click-through rate (CTR). Content marketing is an effective way to help you move up the rankings and get more exposure online. By utilizing a content marketing strategy, your website can scale the SERPs to attract potential buyers and drive results.
increases jewelry retailers online sales for a healthy ROI
Online shopping has seen a surge in popularity, especially for those seeking to buy jewelry online. However, for brick and mortar jewelry stores and sellers on platforms like Etsy, transitioning to digital spaces can be challenging. Additionally, high seller fees on online marketplaces can eat into their profits.
Implementing content marketing on jewelry websites allow online retailers to overcome these obstacles. Content marketing helps expand their customer base and establish themselves as industry authorities. As a result, many jewelry brands experience an increased online ROI as they attract more customers.
creates healthy avenues of engagement for your target audience
Content marketing is one of the best ways to increase engagement (no pun intended). Stellar content marketing effortlessly engages audiences by addressing their pain points, offering solutions, and providing value. When you create content that people want to read and share, your website will naturally get more exposure online. This means more clicks, more traffic, more diamond engagement ring sales, and more engagements.
improves brand awareness and recall
Jewelers can build their brand by making and sharing valuable content to become industry experts and gain recognition. This then improves customer recall, thereby driving engagement and conversions.
Brand recall holds significant importance, with companies experiencing a 38.7 percent boost in brand lift, according to Nielsen. Studies indicate that it takes 5-7 times for potential customers to experience a brand to establish solid brand recall. What's more, a consistent brand image can achieve increased sales by 33 percent.
email marketing for jewelry retailers
Jewelry email marketing can help establish your business from the rest. It is an effective strategy for engaging with customers, building brand loyalty, and driving sales. According to research, email marketing has an average return on investment (ROI) of $42 for every $1 spent.
Email campaigns help jewelers display new designs, offer discounts, and give personalized recommendations based on customer preferences. Email campaigns help jewelers display new designs, offer discounts, and give personalized recommendations based on customer preferences. The ability to target potential clients further enables retailers to nurture customer relationships. By automating personalized email sequences, retailers are able to boost conversion rates with up to a 760% increase in revenue.
trust BitterRoot, a proven jewelry marketing agency
Interested in mining the power of content marketing? BitterRoot Content can help.
We develop custom SEO content marketing strategies and full-service content creation and management. Allowing you to drive quality organic traffic to your website that will increase conversions, brand authority, and brand recognition. From Clean Origin and VRAI, to smaller Etsy-owned shops and more, our expert marketers have worked with brands of all sizes and budgets to generate real results.
social media marketing for jewelry retailers
Social media marketing plays a crucial role for jewelry companies in today's digital landscape. Social media has lots of users, so it's a great way to connect with and interest potential customers. By effectively utilizing social media, jewelry companies can enhance brand awareness, drive website traffic, and ultimately boost sales.
One effective strategy within social media marketing for jewelry companies is influencer marketing. Collaborating with influencers who have a strong following in the jewelry or fashion niche can greatly amplify brand reach and credibility. Their endorsement and promotion of your products can generate buzz and attract new customers.
Another aspect to consider is running targeted advertising campaigns on social media platforms. These campaigns allow jewelry companies to highlight their latest designs, special promotions, or unique selling points to a specific audience. Advanced targeting options enable reaching the right demographics, interests, and behaviors, leading to higher conversion rates.
BitterRoot Content can help devise your social media plan. Our content services will optimize your social media presence and maximize the return on your investment. Contact us today to schedule a discovery call. We'll provide a free mini-content audit and discuss how you can see real results with content marketing.
search engine optimization (seo) and blog posts: a match made in content marketing heaven
Search engine optimization (SEO) is the process of improving the visibility of a website or web page in search engine results pages (SERPs) by increasing its relevance to search terms. There are many aspects to SEO, from on-page optimization to building backlinks. When combined with blogging, the two create a powerful combination and its not uncommon to achieve any of the following:
higher search engine rankings
By optimizing blog posts with relevant keywords, meta tags, and headers, SEO can help improve your website's visibility in search engine results. This increased visibility can lead to higher organic traffic and better rankings.
long-term value
Unlike social media posts that have a short lifespan, blog posts have a longer shelf life. SEO-optimized blog posts can generate traffic and leads for months or even years after being published, providing a long-term return on investment.
targeting of specific keywords
With SEO, you can target specific keywords related to your jewelry business. By strategically incorporating these keywords into your blog posts, you can increase the chances of being found by potential customers searching for those specific terms.
an increase in website traffic
Blogging regularly and implementing SEO techniques can attract more visitors to your website. Relevant and valuable content can drive organic traffic as search engines recognize the relevance and authority of your site.
establishment of authority
Consistently producing well-researched and informative blog posts can position your brand as an industry authority. This can build trust with your audience and attract quality leads who value your expertise
a robust content marketing plan delivers long term results for jewelry brands
This page highlights only a few of the benefits you can expect to receive when you invest in a content marketing plan. If you feel like your online business is growing slower than a natural diamond, contact us today. We’ll help you create a content marketing plan that will deliver results—and make your online jewelry business be as shiny and strong as the diamonds you know and love.