bitterroot (ˈbɪtərˌrut)

noun

  1. a plant, Lewisia rediviva, of the purslane family, having pink flowers and fleshy roots that are able to flourish and grow despite barren conditions: the state flower of Montana.

  2. a content marketing agency that empowers clients to thrive via stellar content creation and strategy.

hey there, we’re BitterRoot!

We are a content creation, strategy, and management agency that empowers growth-oriented businesses to affordably scale with ease by developing and providing content marketing that prioritizes SEO and places user experience (UX) at its very center.

did you know?

  • Businesses that employ content marketing have 6x the conversion rates of businesses that do not (Aberdeen Group, 2014). 

  • 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative (Hubspot, 2022). 

  • Inbound leads have a 14.6% close rate while outbound leads have a 1.7% close rate (Optin Monster, 2022). 

  • Businesses with bad UX lose 35% of sales (Amazon Web Services, 2020). 

  • 64% of content marketers cite SEO changes as one of the biggest challenges of content marketing

BitterRoot taps into the power of content marketing and supercharges it with SEO and UX principles to create a powerful, lasting impact on your audience. This approach has been proven time and again to drive real results for our clients. We’re not just copywriters—we’re content lovers who believe in creating experiences that people love.

BitterRoot was founded in 2023 by Molly Jones, multi-hyphenate writer, who had grown frustrated with the many agencies that appeared to only prioritize their bottom line. Molly wanted to bring a human touch back to the industry, and she did just that. With her team of content marketers and SEO experts, who are equally passionate about content marketing as they are about storytelling, BitterRoot delivers experiences that resonate with audiences and create real impact for brands.

Want to learn more? Discover our content strategy, content marketing, and branded podcast services today!


Ready to supercharge your growth? Book a discovery call!