drive conversions
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generate leads
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increase authority
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drive conversions 〰️ generate leads 〰️ increase authority 〰️
At the top, there’s no room for error. Just ask Broadvoice, the #1 business communication platform for multiple channel collaboration.
Broadvoice was looking to highlight its elevated service options by comparing and contrasting its offerings to that of leading competitors.
By writing stellar copy for five separate landing pages, I uplifted the Broadvoice brand and mission while providing detailed insights into competitor programs to seamlessly and faithfully represent both platforms.
UX Writing, Copywriting
Broadvoice
Clean Origin
Clean Origin, leading lab-created diamond retailer, was looking to expand viewership in an increasingly saturated market. I led the content cavalry - refining their tone to reflect a friendly, intentional, and refined brand and providing informed and inspiring content that allowed them to sparkle brighter than the rest.
Content Creation
Content Creation
GSAS Law
Ask any attorney and they’ll tell you: words matter.
I collaborated with a local marketing agency to provide content and copy to Spivack & Sakellariou. Distilling complex legal jargon and policies into easy-to-read, informative content, that drove client growth while maintaining an authoritative, polished, and professional tone.
SEO Optimization
Sophie Cannata-Bowman
Starting a new business can be overwhelming and making sure that the right people are seeing your content can seem downright impossible.
Luckily, SEO can help.
I provided technical and content audits, keyword research, audience segmentation, and competitor analysis, to Sophie Cannata-Bowman: Book Editor and Writing Coach. After implementing my recommendations, SCB enjoyed improved SERP ranking and higher audience retention.
Content Creation, Brand Strategy, and Pinterest Marketing
Olivia Ewing Jewelry
Olivia Ewing Jewelry excels at handcrafting bespoke engagement rings that are inspired by the natural world but lacked the content and marketing strategy to be found on the world wide web.
I developed and implemented a content strategy calendar, provided weekly content, and refined the brand voice and tone to implement a cohesive campaign that improved site metrics and drove conversion.
UX Writing, Copywriting
MostEdge
When you’ve got product capable of changing the way others conduct business you want to shout it from the rooftops. In 2021, I was tasked with aiding in the rebrand of software company AboveO into MostEdge.
Working tirelessly, I consolidated three websites into one, creating and shaping all copy on the website to reflect the elevated yet youthful tone of the brand while collaborating with international UX Designers and Representatives to ensure that the copy executed an agile and adaptable approach towards navigating users through the clickstream.
